Greendeck - competitive retail intelligence using AI
by Startacus Admin
Greendeck is helping brands and retailers with the right competitive intelligence they need, harnessing the power of AI for better pricing, promotions and buying strategies.
Retail is difficult. Pricing correctly, marketing and promotions, stocking the right things at the right time, getting the customer experience just right, and generally making all the right decisions. 
To get it right requires research and intelligence gathering like a slightly boring James Bond. However, this research can not only take a long time to gather in sufficient quantity to be of use, but also, off the top of your head, how many efficient ways can you think of to do this? Probably (hopefully, or this doesn’t work) not many, which means research into how best to do research. Before you know it, you’ve wasted masses of time and have little to show for it.And wasting time is something no business can afford to do. So, how do you go about gathering crucial intel without wasting precious time? Coincidentally, our startup this time wants to help you with just that!
Greendeck is using artificial intelligence and methods similar to Google to curate huge amounts of data for you.
Greendeck scours the internet, collecting data from over 9000 brands and over 500 retailers across more than 10 countries, then cleans it up, processes it, and classifies the products into categories and sub-categories, tagging them with attributes. The AI uses image recognition and natural language processing to ensure that these classifications are accurate.
This data is displayed in clear visualisations that include pricing, stock distribution, and competitors’ promotions. These are vital details that allow you actionable insight for your own pricing, restocking decisions, sales, and marketing. All of this is collected in a user-friendly dashboard, where you can customise your searches and categories, and receive real-time alerts as necessary.
Greendeck has a lot of good backing and, as well as being a Techstars Accelerator company, is a part of 10-week incubation programme, intu Accelerate. Other support and investment comes from SAP.io, Y Combinator Startup School, and Startupbootcamp. With such good backing, and a product that radically simplifies insights for online retailers, we think we could be seeing Greendeck’s name on a lot of retailer’s website from now on.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Got a business in the manufacturing sector? These tips on how you can reduce energy costs while being more sustainable are well worth a read...
 Daniel Dierkes, David Schara, and Maximilian Geißinger 2.jpeg)
Innovative InsurTech startup SureIn announces a €4M Seed round to further its mission of making insurance easy, transparent and hassle-free for SMBs.
Nassia Skoulikariti, Director of IoT Programmes, Mobile Ecosystem Forum shares some insights on how IoT is having a significant impact on all our lives.
.jpg)
Roger James Hamilton, Founder and CEO of Genius Group, a world-leading entrepreneur Edtech and education group, discusses how introducing a globalized curriculum will help better prepare students.
SuperFi, the debt prevention platform, has announced a $1m pre-seed funding round to support people during the cost of living crisis.
41 startups from 13 countries, including the UK, have been selected for the 8th Kickstart Innovation program, one of Europe’s leading innovation platforms.
Personal training platform Another Round has secured £300k in its latest fundraise, including investment from angels and its community.
Thingtrax Secures £4.3M to Empower Manufacturers to Build the Factories of the Future
A measure of inflation relief for small firms sees transport costs fall but service price increases remain elevated
Bedfordshire-based HR tech startup HR DataHub has built a range of tools for HR departments
Published on: 6th August 2018
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- SureIn Secures €4M to Close the SMB Insurance Gap 15th Aug 2023 Innovative InsurTech startup SureIn announces a €4M Seed round to further its mission of making insurance easy, transparent and hassle-free for SMBs.
- SuperFi raises $1M pre-seed funding round 28th Jul 2023 SuperFi, the debt prevention platform, has announced a $1m pre-seed funding round to support people during the cost of living crisis.
- Startups rely on AI & sustainability for new partnerships 27th Jul 2023 41 startups from 13 countries, including the UK, have been selected for the 8th Kickstart Innovation program, one of Europe’s leading innovation platforms.
- Another Round closes £300k Seed round to revolutionise personal training 21st Jul 2023 Personal training platform Another Round has secured £300k in its latest fundraise, including investment from angels and its community.
